Trademarks 101: What is Trade Dress?

Continuing with our blog series covering federal trademarks, today we will be discussing trade dress. Trade dress is commonly defined as the total image or overall appearance of a product. Protectable trade dress may include design features such as color or color combinations, graphics, size, shape, and texture, among others. It is the combination of the unique design features which constitute trade dress and make it a protectable trademark.

Ritter Spencer, PLLCTrademarks 101: What is Trade Dress?
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