“We’re Gonna Lose our Circle R (®)!”

The legal and marketing departments behind the Velcro® trademark are attempting to avoid genericide of the mark through consumer education and brand awareness. This week, Velcro Companies released a catchy tune lauding the company’s trademarked brand name and urging consumers to only use VELCRO to refer to actual Velcro products. In the video, actors portraying…

Trademarks 101: What is Trade Dress?

Continuing with our blog series covering federal trademarks, today we will be discussing trade dress. Trade dress is commonly defined as the total image or overall appearance of a product. Protectable trade dress may include design features such as color or color combinations, graphics, size, shape, and texture, among others. It is the combination of…